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Kelce Brothers Seeking $100 Million for Podcast

According to Anne Steele of the Wall Street Journal, as the Sports Business Journal reported, Kelces is now seeking a nine-figure deal—$100 million—to elevate its podcast to new heights. This ambitious ask underscores sports-related media ventures’ growing influence and commercial potential.

The Business of the 2024 Paris Olympics

NBCUniversal’s presentation of the opening Saturday of the Paris Olympics competition on NBC, Peacock, and across crucial NBCU platforms posted a Total Audience Delivery (TAD) of 32.4 million viewers, according to custom fast national data from Nielsen and Adobe Analytics. This figure topped the opening Saturday of competition for the Tokyo Olympics by 83%, with 17.7 million viewers across all platforms.

LeBron James and the Future of NBA Expansion in Las Vegas

LeBron James and the Future of NBA Expansion in Las Vegas

LeBron James’s ambition to bring an NBA team to Las Vegas aligns with the city’s growing stature as a sports hub. With its record-setting sports betting revenues, successful high-profile investments like the Sphere, and imminent additions like the Athletics’ new stadium, Las Vegas stands poised to become a central player in the NBA’s expansion plans.

The WNBA's Groundbreaking Media Deal.

The WNBA’s Groundbreaking Media Deal

This significant agreement, brokered by the NBA, will see the WNBA partner with NBC, Amazon, and Disney. While the deal isn’t final yet—Warner Brothers Discovery still has time to match the NBA rights offer—it represents a substantial leap forward for the WNBA, particularly as its current $50 million media rights agreement is set to expire after the 2025 season.

Will Jeff Bezos Buy the Celtics?

Will Jeff Bezos Buy the Celtics?

The 18-time NBA champion Boston Celtics will soon be in the market for new ownership. NBA reporter Adrian Wojnarowski recently revealed that Boston Celtics majority owner Wyc Grousbeck has made the team “available for sale.” The announcement comes as a surprise to many, considering the Celtics’ stellar season and championship run.