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Will the NBA partner with Amazon Prime?

Will the NBA partner with Amazon Prime?

In the rapidly evolving landscape of sports media negotiations, the NBA is poised to launch a groundbreaking partnership with Amazon Prime. Andrew Marchand of The Athletic reports that Amazon Prime Video has reached a preliminary agreement with the NBA, outlining a comprehensive deal that would grant the streaming and retail giant exclusive broadcasting rights for NBA games.

NFL Draft Sets Record.

NFL Draft Sets Record

Over 250,000 enthusiastic football fans converged on Detroit to witness the spectacle of the NFL Draft, setting a new attendance record and underscoring the unwavering passion for America’s favorite sport. 

Why the Baltimore Orioles are baseball's most interesting team

Why the Baltimore Orioles are baseball’s most Interesting team

It starts with the changes in the front office with the hiring of General Manager Mike Elias and ownership change from the Angelos family to billionaires David Rubenstein and Mike Arougheti. A franchise that once had the characteristics of being cheap is now being run by owners who brought Orioles fans a round of beers on opening day. What could be better than that to start opening day?

The Business Behind the Masters

The Business Behind the Masters

Every April, the golfing world converges upon Augusta National Golf Club in anticipation of the Masters Tournament. One of the most iconic moments in Masters history occurred when Tiger Woods made his 24th consecutive cut, setting a new record. But what goes into this incredible tournament? Read on to find out about the business behind the Masters.

Women's College Basketball and the Betting Boom.

Women’s College Basketball and the Betting Boom

With the recent legislation in North Carolina legalizing sports betting, the potential for increased betting activity is high. The impact of this legislation has been profound, with reports indicating that within the first two weeks of legalization, North Carolina generated a staggering $200 million in revenue, setting a pace for a potential $600 million per month.